Analytics

Analytics is the gathering, understanding and application of data to measure, improve and make sites smarter.

Google Tag Manager

There are many 3rd party providers of analytics so this module provides a simple interface to add Google Tag Manager containers, the recommended way to add and manage 3rd party JavaScript on your site.

Google Tag Manager provides comprehensive integration with Google Analytics, Google Optimise and other tools in the 360 suite. Additionally there is built in support for services including ChartBeat, comScore, Parse.ly, Hotjar and many more.

Conversion tracking can also be handled through GTM and the data collected used to set up remarketing.