Optimize is Google's A/B and multivariate testing tool. It's simple to integrate via Tag Manager.
From the Optimize app you will be asked to create a new container and connect your Google Analytics account.
In GTM follow these steps:
- Create a new tag of type "Google Optimize"
- Enter the container ID you got when setting up Optimize
- Select you Google Analytics Settings variable in the "Google Analytics Settings" field
- Add a trigger for the tag to fire on all pages
- Publish the tag!
You're now ready to start creating content tests.